Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. On today's episode we're talking how technology is changing the home building industry.
Novi Home is offering a special discount to listeners of this podcast, to take advantage of this offer use my affiliate link: www.anyachrisanthon.com/novi
Kody's background is in entrepreneurship and technology sales within startups. His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.
Prior to NoviHome Kody worked as President of Sales at NoviHome's sister company, TouchMD. TouchMD has 1,500 clients in 15 countries and just celebrated surpassing its millionth patient registered. TouchMD revolutionized the patient experience in cash-pay healthcare and set the bar for patient care and communication."
Kody is a father to four children; three biological and one adopted. His family is the #1 priority in his life. His wife and Kody live and raise their people in a small town in Southern Utah, population 30k. His father was and still is a serial entrepreneur and Kody had the rare opportunity to grow up experiencing the joys and hardships of this life. He has a true passion for creating solutions to problems and enjoys the challenge of startups. He sold his first PC when Kody was 14 years old in his family’s office supply store. From that day on, he has been addicted to sales and the process. Every year Kody chooses a few words to focus on. His hashtag for 2021 is “Level Up"
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Kevin Oakley has over 15 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family owned builder (Heartland Homes). He’s been intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes.
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If you haven't already registered for the TecHome Builder Summit be sure to do it asap! It's free and it's coming up next week. I'll be hosting 4 session and I hope to see you there!
Stephanie is a returning guest, she was originally on Episode #49 so be sure to check that out. Today we're talking about current market conditions and factors affecting price of new and existing homes as well as contributing factors to delays in construction. My hope is that you'll be able to communicate better with your own customers about these issues and how it may be affecting construction of their own home.
After selling over 300 new homes as a new home sales counselor, Stephanie transitioned to the resale world. Today, she partners with new home sales managers - and she helped her home builder partners close over 400 new homes to families in the Dallas/Fort Worth area.
She does this by helping her clients sell their current house above asking price and on schedule, freeing their mind up to focus less on selling their house and more on moving into the home of their dreams.
If you are a new home sales manager in DFW area and want to sell more homes be sure to give Stephanie a call!
Stephanie has a podcast of her own Thriving in New Home Sales so be sure to check that out and connect with Stephanie on Instagram
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Please register for this webinar: www.AnyaChrisanthon.com/win Top leaders in homebuilding are coming together (including yours truly) to give their predictions and advice for how to crush your 2021 goals. We're competing to see who gets the most registrations-so you guys gotta help me win! Please register even if you can't attend-they'll send you a replay.
Make More Marbles founder Brad Hart is part of a tribe of abundant-minded creators who are changing the way that business is being played. Instead of pouring energy into focusing on the problem, they bring solutions to the table. Instead of grabbing for the marbles that are already there, they shift our focus to creating more.
As an experienced entrepreneur, investor, trader, advisor, and mentor to people who want more from their life, Brad has mentored thousands of entrepreneurs and investors, built a hedge fund that returned 106% net of expenses in 2013, has been featured multiple times in Forbes (as well as several popular blogs like The Four-Hour Workweek). His articles have been read over 1,000,000 times.Brad is a sought after speaker, thought leader, and exchanges radical ideas with heavy hitters in multiple industries.
After building (and helping to build) several successful ventures in various industries (trading, real estate, etc.), he has refocused on what he loves most: Building businesses, managing wealth, mentoring entrepreneurs, and helping others to create abundance in all areas of their lives.
Today we're talking about Brad's latest book The 8 Minute Mastermind and Brad shares some great marketing ideas to help you generate leads.
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John Hiscox is a business development executive with Open House A.I - artificial intelligence powered marketing platform that works behind the scenes of a builder website to collect real-time behavioral data to empower confident decision making. John is a seasoned senior sales professional and growth advisor with a strong focus on B2B SaaS sales.
Today we're talking about the power of artificial intelligence to transform a customer journey experience as well as changes to privacy laws and its impact on future of marketing.
John loves speaking with customers and prospects to learn about challenges they face, and he take pride in pushing folks to think differently. As a software person - he tells folks that the technology doesn't matter... its what the technology enables for the customer - the outcome - often the sales process is focussed on the wrong thing.
John is a startup advisor to young entrepreneurs and a big believer in philanthropy - personally and professionally.
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Recently named by Yahoo as 1 of the Top 12 Entrepreneurs to Watch in 2020 and former athlete, Ryan is living proof that, through perseverance, anyone can find success. A disruptive force in the professional world, he’s built a philosophy for building businesses using three key factors: people, process, and platform. Ryan’s passion and hard work have brought him countless accomplishments in the business world.
Ryan is now reaching out to up-and-coming entrepreneurs. His path took many unexpected turns, but he ultimately persevered. Ryan wants to inspire others to do the same, and to give them hope when difficult trials lie ahead.
Ryan's book The Digital Playbook: Proven Methods for Using Digital Marketing, Social Media Advertising and Internet Content for SEO, High Visibility and Explosive Business Growth is available for pre-sale on October 24, 2020
Tested and proven, the strategies and advice within this book are aimed at small businesses looking to take the next step in their development. Outlined within are methods to increase brand visibility, grow awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions.
Connect with Ryan:
On his website, on Facebook, on LinkedIn and on Instagram
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To watch a video and see full show notes please visit: www.anyachrisanthon.com/100
Nadia Wiler is a wedding photographer turned new home salesperson after Covid 19 virtually eliminated wedding industry. She knew she had to pivot and she picked new home sales as her new career because it is "pandemic proof".
Despite becoming an employee she runs her community in Plano TX at K. Hovnanian Homes as her own business. I found her on Instagram and was immediately impressed by what she is doing on this social media platform to sell homes.
Today we're chatting about all things Instagram as it specifically relates to new home sales. We discuss one of the newer features on the platform-Instagram reels. I would strongly suggest grabbing your phone so you can follow along and I challenge you to create a reel of your own!
I did it! (Not very well-but hey, it's work in progress! Check mine out here. Since this is the 100th Episode of the Podcast, I'm doing a giveaway-$100 Amazon gift card. To enter-create an Instagram reel of your own and use #newconstructionmarketingpodcast and tag @anyachrisanthon. Winner will be announced on November 15th, 2020.
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Sky is my guest on today's episode of the New Construction Marketing Podcast and we talk about maintaining good habits during a housing boom. When people line up outside of your model home it's easy to become lazy and only go for the low hanging fruit, but what goes up-must come down. And when it does, you don't want to have atrophied sales muscles-you want to work them out every day so when the going gets tough-you're ready for it!
Sky Stephens is the co-founder of the Association of Professional Builders, a
business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place.
In order to maximize client experience and overcome these difficulties, the
Association Of Professional Builders helps builders systemize their building
company. The result is an improved client experience which leads to more
demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset.
CONNECT WITH SKY
Email: Sky@apbbuilders.com
Phone: +61730140363
LinkedIn
Facebook
Instagram
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Today's episode is brought to you by TecHome Builder Online Summit happening on a computer near you on September 29th and 30th. My guest today-Jason Forrest is one of the speakers at the event-don't miss his session-State of the Art in Model Home Tours on September 30th at 12:30 pm EST.
Jason Forrest is CEO at FPG, a national recruiting and sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. Click on a link to grab your copy of Jason't latest book The Mindset of a Sales Warrior
Jason't partner and wife Mary Marshall was a guest on Episode #44 if you want to compare the notes.
Jason and Mary’s combined mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus.
Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something? That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called out and strengthened. That's when Jason and Mary came to a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities.
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Today's episode is brought to you by TecHome Builder Online Summit -make extraordinary progress on tech! September 29-30, 2020
Cynthia is a top Realtor and mindful living expert in San Francisco, with 3
decades’ of hard-won wisdom on everything to do with home and real estate. Cynthia’s blog - RealEstateTherapy.org - addresses the deeper meanings of home and real estate, and her perspectives on that subject shed new light on a topic that’s usually reduced to a recitation of statistics and top-ten tips for the homeowner.
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Steve is a returning guest-he appeared on Episode #13 of the Podcast. Today we're talking about increasing your influence and social selling on LinkedIn. Steve is hosting a free VIP class just for my listeners to give you additional tools and strategies to help you sell more homes using LinkedIn-click HERE to register for this free class.
To check your social selling index-log in to your LinkedIn account and then go: linkedin.com/sales/ssi Share your score and what's the area where you can improve the most in our Facebook Group.
Steve Rosenbaum was first coined the “Original Follow Up Specialist” following interviews in the Wall Street Journal and with ABC News 20/20 about his successful conversion strategies. The name has stuck ever since.
With over 30 years marketing automation and sales management expertise, Steve is widely sought out by companies and professionals in dozens of industries wishing to apply his techniques to improve their sales and profitability.
You can best follow Steve Rosenbaum by joining any of the lists on his site, and be joining private Facebook Group for small businesses and entrepreneurs.
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Courtney Stewart and I discuss personal branding. What is personal branding and how can you influence your brand? Find out on today's episode!
Courtney is a Senior Account Manager at Denim Marketing and she manages a variety of clients, including some of the agency’s largest home builder and developer accounts. Courtney’s expertise includes budgeting, creating and managing advertising plans, and writing quality content to increase client exposure while also improving search engine rankings for client websites. In addition, Courtney is experienced at delivering client-focused solutions tailored to customer needs, and works to influence ROI for clients in all that she does.
Since we recorded this episode Courtney tied the knot-so congratulations to you Mrs. Stewart!
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Today's episode of the New Construction Marketing Podcast is brought to you by The New Construction Marketing Academy.
Greg is a President of the 25-person agency Blue Tangerine
Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders and specialty retailers grow their sales. They achieve that goal by helping build a better website and drive more qualified traffic to the website.
For full show notes please visit: www.AnyaChrisanthon.com/086
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If you're not already using Facebook and Instagram to help you boost your model home traffic and convert more of your prospects into buyers-then this episode is for you!
I'm talking about 2 strategies-exposure to new customers and stay a top of mind for your existing prospects. If you want to learn more about Facebook Ads then join me for a WORKSHOP-Getting Started with Facebook Ads for New Home Sales. Here is what we'll cover in the workshop:
-How to set up your business page.
-Tools for ads creation
-How to set up your first ad.
-Pixel 101: What it is and how to use it.
-Geographic targeting vs. targeting your existing prospects.
-Understanding stats: how to know if your ad is working.
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This episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. If you're ready to automate your follow up to convert more prospects-than this program is for you!
Angela McKay is my guest on today's show and she is a VP of Client Experience with ECI (Lasso CRM). For over 12 years, Angela is has been responsible for Client Experience for the Residential Home Construction division of ECI. She also consults to and helps clients who use of Lasso CRM, providing online strategy and email marketing expertise to help homebuilders achieve better results.
In addition to her work at Lasso, Angela is actively involved with NAHB’s Professional Women in Building and has assisted with communication and education at the national level. She was recognized for her efforts at this year's International Builders Show with PWB's Associate of the Year award.
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Shawn Van Dyke is a construction business coach, an international keynote speaker, and author of two books - Profit First for Contractors and The Paperwork Punch List and Social Media Influencer. After twenty plus years of owning and operating multiple construction businesses, Shawn became a construction business coach. He now works with construction business owners, executives, and managers all over the world and shows them how to stop losing profits and wasting time. Shawn helps contractors get their lives back. He is the founder of the Built to Build Academy which creates confident construction business owners through educational, training, and mentoring programs.
Shawn attributes a big part of his business growth to the growth of his Instagram-currently he has close to 12,000 followers. He thinks the key to growing your influence online is to be strategic about it. On today's episode of the New Construction Marketing Podcast Shawn shares his best practices to engage your ideal buyer profile and grow your authority.
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Do I have a treat for you today! I am talking with Ms. Video Secret Shopper herself-Leah Turner of Melinda Brody and Company. I've been trying to get Leah on the show for a while and boy, she didn't disappoint!
We're talking video secret shopping for new home sales! Everyone's worse nightmare or the best thing that's ever happened to you? You decide!
Leah shares some crazy stories of the good, the bad and the ugly-you wouldn't believe some of the stuff that they caught on video!
We also discuss a Benchmark Study that Melinda Brody and Co. conduct annually based on the trends they see in new home sales industry. To get your hands on a FREE COPY of the Benchmark study click HERE
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This episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!
Today is a solo episode where I dive into understanding several reasons of why new home sales people come up short on their goals. Some of the reasons include:
Happy 2020 and go get 'em tiger!
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Dr. Gleb Tsipursky is my guest on today's episode of the New Construction Marketing Podcast and we discuss the 3 mistakes caused by cognitive biases that most new home salespeople make and how to avoid them. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers.
His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines.
Gleb is a best selling author of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. In today's episode he shares the 5 questions you can ask yourself before making any decisions to ensure you don't just go with your gut. Download your cheat sheet with a summery of top 3 cognitive biases for salespeople and the 5 questions to ask to avoid making a bad decision.
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This episode is sponsored by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self education. I hope to see you on the inside!
Kimberly Mackey is a returning guest on today's episode of the New Construction Marketing Podcast. She appeared on Episode #3 and and Episode #39. As 2019 coming to an end, Kimberly shares prospecting ideas on how to generate additional traffic to your model home to finish the year strong.
Kimberly knows what it takes to maximize your sales team. She’s been there, done that. As the founder of New Homes Solutions, Kimberly brings nearly 20 years of experience as a senior level executive in the residential home building and real estate industry. She has earned the reputation as being the “expert with real world SOLUTIONS” in a competitive and rapidly changing sales environment.
Kimberly is an accomplished and sought after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders across the country. Kimberly’s experience includes working with Builders and Developers of all sizes – from the local/regional companies to the publicly traded national companies. Kimberly can be reached at kmackey@NewHomesSolutions.com
Download Kimberly's VIP Program Cheat Sheet here.
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We mention 2 of my favorite books in this episode, for a list of my 10 favorite books click here.
Michael “C-Roc” Ciorrocco (sir-ROCK-oh) is a motivator, facilitator, dynamic
public speaker and a fierce friend and coach.
Mike “C-Roc” Ciorrocco is a mortgage and real estate marketing expert with 15 years of experience in the industry… but his insight and expertise extends far beyond real estate.
“What are you made of?” That’s the question that helps C-Roc push through the tough times, and the question that leads him to even higher levels of success and satisfaction when things are going well. That’s the question that sparks the ultimate accountability: a challenge he extends to himself. That’s the question that drives C-Roc to inspire others as a motivator, facilitator, and dynamic public speaker, as well as a fierce friend and coach.
C-Roc uses this question as a motivational tactic to grow his branch, team,
and business. It helps him know his team and build up each individual
member. Sure, they’re in the mortgage industry, but one thing he realized when he got to a certain point as a manager is that he’s really in the people-
building business.
After 15 years in the mortgage business, this question evolved to become
more than a question. It became a tool to help C-Roc and those around him
excel at individual tasks. Over time, this question made him a stronger, wiser, more complete person. Today, he’s on a mission to inspire others to see the greatness inside of themselves using those same 5 words, using past life events to fuel their fire.
Connect with Michael on LinkedIn, Instagram and on Facebook
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Download a Cheat Sheet to follow along with today's episode.
Roland Nairnsey is my guest on today's episode of the New Construction Marketing Podcast. We're discussing the body language of successful new home selling and how you can improve your presentation today.
Roland is an expert sales trainer, consultant, motivator, author, and speaker. He has been a sales and thought leader for almost three decades and is a highly popular and sought-after sales coach. He has personally sold over 750 million dollars in real estate sales and is currently coaching new home sales teams to increase sales and client satisfaction, with yearly sales in the many billions.
Roland is known as the “Stuff Guy”, because he fills his programs with real word techniques that work in today’s ever changing market. Fun, but focused, he has an authenticity that comes from his years of experience in “front line” sales and management and very recent sales success. Students constantly marvel at how they “laugh while they learn”.
He is a noted author on selling and closing, writing articles and blogs for NAHB, Selling power, Florida Home Builders, Zillow and more. He has spoken many times on the Sales and Management Rallies at the International Builders Show and SEBC in Orlando. He is currently finishing a new book “Mastery of Closing, How to Increase Your Sales, Connect with More Clients, Sell with Integrity, & Create the Perfect Client Experience”.
Roland recently spent three years as Director of Sales for a luxury home builder in Southwest Florida. This recent sales success causes Roland to be one of the only sales trainers with contemporary sales experience and a practical “hands on” understanding of the ever changing world of sales. Roland lives in Miami with his wife, Svitlana, and 11-year-old son, Max.
Roland provided a Cheat Sheet that contains major points from today's training. Download your copy here to follow along.
Connect with Roland on his website, or Email: Roland@newhomesalescoach.com Mobile: 561-236-2400
While we wait for Roland's new book, check out a book on body language-The Definitive Book of Body Language by Allan and Barbara Pease.
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New Construction Marketing Academy is open for enrollment now through October 29th! Join my free master class-Effortless Follow Up: How to Consistently Sell More Homes to find out if the New Construction Marketing Academy is the right for you.
"Doing the right thing is something I feel we've got to do. When margins are shrinking, providing less service to our homebuyers is not one of the ways we're looking at when cutting costs."-Bill Bonenberger.
Bill believes that keys to success is to:
Get a mentor.
Be willing to learn and don't be afraid to ask questions.
Marketing is the most important thing in successful homebuilding.
Bill serves as a Chairman of the board of Williamson College of the Trades Each year approximately 100 students are offered admission to Williamson College of the Trades. All students attend on full scholarships that cover tuition, room, board, and textbooks. Admission is open to all qualifying young men, but special consideration is given to those who come from families of financial need and would otherwise not be able to further their education.
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This episode is brought to you by New Home Sale and Marketing Coaching. To learn more click here.
Isaac Goldsmith is a Certified Financial Planner and we discuss best strategies to avoid wild roller coaster rides when it comes to money. Isaac prides himself in getting to know each client so that he can understand their individual needs and what matters most to them. This helps him recommend products and strategies designed to meet their current needs, and more importantly, their future needs. He provides an analysis of your current financial situation and helps you: identify financial goals and concerns, illustrate what is being done to reach your goals and deal with concerns, identify gaps, if present, and offer solutions to help fill them.
His background, experience and commitment to providing you with the resources you need to make financial decisions, can help make your financial future as successful as you need it to be.
He is licensed to sell insurance in: NJ, NY, PA, MD & FL and securities in NJ, NY & PA . He is a registered representative of and offer securities, investment advisory services and financial planning through MML Investors Services, LLC, member SIPC (www.sipc.org). Supervisory address: 184 Liberty Corner Road Suite 315 Warren, NJ 07059 908-704-1800
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Bruce Olster has been a leader in residential construction lending for more than 20 years.
As Senior Managing Director of GSF Mortgage Corporations Construction Lending Division, he oversees a preeminent team of experienced mortgage banking professionals.
The team works with builders, other lenders, realtors, developers and leading Manufactured Home companies to deliver a variety of construction loan products to consumers and their builders.
He is active with the NAHB and actively promotes Affordable Housing solutions with Fannie Mae and HUD.
Bruce can be contacted at Bolster@gogsf.com
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David Belman is a second-generation homebuilder in Milwaukee; a Real Estate Broker, Realtor®, Certified Construction Professional CCP, and CAPS Certified Contractor. David has over 24 years experience in single-family construction, land development, condominiums, and Real Estate. He is President of Belman Homes, and Belman Builders, which is one of the top 10 largest builders in the Metro Milwaukee market.
David is very active in the home building industry giving his time to better the industry. He served Past President of the Metropolitan Builders Association (MBA) 2016, and Past President of the Wisconsin Builders Association (WBA) 2017 as well as a Director at the National
Association of Home Builders (NAHB).
David became the Wisconsin Trustee for the National Association PAC fundraiser in 2018. David has served on many MBA & WBA Committees and
task forces over the years. David was recently appointed to the board of directors for the Wisconsin REALTORS® Association (WRA) in 2019.
David has won numerous industry and national awards including: 2017 Waukesha Freeman Citizen of the Year, Best Young Entrepreneur for North America from the Business Excellence Forum, Best Company Culture for North America, NAHB Young Professional of the Year Award, and Wisconsin Builders Association Rising Star, multiple Parade of Homes People’s Choice
awards. In addition his firm as won the Top Choice Award for Best Builder in Milwaukee five years running, among many others accolades.
David volunteers his time speaking at local schools including at Waukesha County Technical College where he guest teaches the home building process to building, design, and Real Estate students.
In winter of 2019 David began a podcast called the Home Building Hero which educates consumers on industry trends, news, how-to’s and much more. To date he has recorded over 100 episodes that have been downloaded over 18,000 times.
In 2015 David was the first builder in Wisconsin to build an Operation Finally Home (OFH). Operation Finally Home provides a mortgage-free home to a wounded war hero so that they can transition back to a civilian life. This expansive program works with the community and the trades to make this amazing project come to life. Through David’s leadership in Wisconsin, their team has turned this into in annual philanthropic activity and his team recently completed their 5th mortgage free home in 2019.
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Adam Van Bavel is a Business Development Manager at ONeil Interactive-digital marketing agency for home builders. He was a winner of a prestigious Professional Builder 2019 40 under 40 award.
Adam’s passion is helping others. With a background in digital marketing, sales, and PR, as well as a genuine interest in listening to others, Adam’s goal is to utilize client input along with fresh insight to create powerful outcomes. A four-time Baltimore City Paper Readers' Poll "Do-Gooder", Adam spends his spare time focused on social good.
Ulman Foundation is near and dear to Adam's heart. To learn more about their mission and how you can get involved visit:
Ulman Foundation changes lives by creating a community of support for young adults, and their loved ones, impacted by cancer. They envision a world where no young adult faces cancer alone.
If you're involved with NAHB's Young Professionals, please remember to use #NAHBYP to help spread awareness and share best practices.
Connect with Adam on LinkedIn
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This episode of the New Construction Marketing Podcast is brought to you by Rent The Runway
Jeremy Walker is a Sales Executive at GuildQuality - customer satisfaction surveying company. We discuss why it's important to survey your customers and best practices centered around surveying: from questions to ask, formatting to frequency.
If you'd like to learn more about GuildQuality and the services they provide, please email Jeremy: jeremy@guildquality.com or give him a call: (470) 428-9260
Check out Kristi Allen's interview and her app My Home's Story where you can provide ongoing construction feedback to your buyers.
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For show notes and to watch this episode head on over to: www.anyachrisanthon.com/050
Chad is the CEO and owner of Cannonball Moments-corporate training company. Chad has extensive experience as a top-rated sales professional for a national homebuilder and has successfully delivered motivational talks to over 10,000 professionals in a multitude of industries with continual growth each day.
Be sure to check out Chad's Podcast-Cannonball Mindset.
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Ingrid is the director of Online Sales at Trendmaker Homes in Dallas, TX. She accounted for 42 percent of the overall sales by building real estate agent relationships and growing co-op sales from 26 percent in 2014 to 78 percent in 2018. Ingrid was recognized for her accomplishments with a prestigious Professional Builder 40 Under 40 award in 2019, Silver Award for Online Sales 2017 Manager of the Year from NAHB, 2016 and 2017 winner of Online Sales Manager of the Year, Dallas Builders Association.
Ingrid was born in Manila, Philippines, and lived in a one-bedroom apartment with 16 relatives. “All I remember is we were happy with what we had and blessed to have a roof over our heads. It’s all about perspective.”
When she is not selling homes, Ingrid runs half marathons and enjoys "glamping" in an RV with a fully stocked kitchen, functioning bathroom, shower, and a memory-foam bed.
Shout out to Ingrid's mentors: Mike Lyon with Do You Convert for online sales training and Jeff Shore-for always being coffee worthy.
Videos Ingrid recommends:
Initial video-putting face to the name
Confirmation video/Introduction to sales person
Congratulations on your new home video
Spotlight video for a quick delivery home
Tools mentioned this Podcast:
Connect with Ingrid on LinkedIn
This episode was brought to you by Rent The Runway
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Mary Marshall is the President of Forrest Performance Group, the nation’s most cutting-edge sales and management training company. Mary has been an instrumental leader in shaping and helping FPG grow into an Inc. 5000 Fastest Growing Company for the last three consecutive years.
Mary has been intimately involved in developing FPG’s Stevie Award-winning sales, customer service, and leadership programs, and she speaks at dozens of events each year on FPG’s unique behavioral change training model. Mary’s sales background and deep history training new home sales professionals specifically means she’s able to lend expertise in the most tactical way possible. Mary is a trainer to the trainers, a sales warrior, and a developer of game-changing brand strategy.
Resources mentioned by Mary:
FPG Monthly Masterclass-The Mindset of a Sales Warrior. You’ve been invited to start earning what you’re truly worth by adopting the mindset of a sales warrior.
To find out where you stall and stop sales take the SPQ Gold Sales Performance Questionnaire
Definition of a salesperson: Salespeople are sharp, smart, polished and they love helping other people. They're solution providers. They're people you want to know and they can help you get where you want to go.
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Spencer is the president of the Builder Funnel-marketing services agency for the modern builder. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since. Spencer has also obtained the Inbound Sales Certification. There's a lot of moving parts when it comes to marketing, and Spencer specializes in strategy and lead generation.
Personally, you can find Spencer at Chipotle three times a week where their team knows him by name. In the summers, you'll find him outside playing doubles volleyball or hiking the Colorado mountains. In the winter, he's at the gym lifting and off season training for volleyball.
Spencer is also an avid reader and lifetime learner. He read 50 business, marketing, self-help, and real estate books in 2015. This has now become an annual event aiming for 35-50 books each year.
Favorite Book
How to Win Friends and Influence People - Dale Carnegie
Want more Spencer? Tune it to Builder Funnel Radio to learn more.
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The founding vision was equally simple: to enable the future of engagement – real-time experience (RTX) that brings together artificial intelligence chatbots, mobile messaging, and human augmentation under the tagline “chatbots + humans, better together.”
Bassam founded AtlasRTX with a simple mission: to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind), and business development (#MoreWithLess & #IntellectuallyHonest).Bassam holds B.S., M.S., and M.Phil. degrees in Computer Science as well as an M.B.A. in Management of Technology from the University of Utah.
Check out Bassam's TEDx Talk: Has Mass Media Turned Us Into Label Mongers?
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This is our second episode with Quint Lears of NewHomeSales.com He was a guest on Episode #8. The master contrastor, the mastermind, the new home ninja. Quint Lears is the host and creative director for New Home sales. Quint serves to expose the industry to all the latest and greatest in home building. From rising stars to CEO’s of the hottest companies, Quint will get anyone and everyone on camera who has insight and innovation in the New Home Industry. As a real estate professional himself, Quint also takes the stage to train new home professionals to be at the top of their game and sell homes with efficiency and integrity.
Books mentioned by Quint in this episode:
Spin Selling by Neil Racham and Rich Dad Poor Dad by Robert T. Kiyosaki
Catch Quint Live at this upcoming event:
Best Homebuilding Practices Summit 2019 in Orlando, FL May 15-17
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This episode of the New Construction Marketing Podcast is brought to you by HomebuilderTECH.
What is homebuilderTECH?A two-day event (on May 9-10, 2019 in Nashville, TN) that focuses on high-level implementation of the newest digital sales and marketing strategies for homebuilders.
Rick Mulready has been called The Iron Man of Facebook™ Advertising (...mostly by himself, occasionally by an obliging friend).
He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces that entrepreneurs and small businesses can inhale faster than a bag of Reese’s Pieces.
Rick’s also the host of The Art of Paid Traffic Podcast, which has over 100,000 downloads per month and reaches people in 190 countries.
After working in the corporate Internet advertising space for 12+ years for companies like AOL, Yahoo!, Funny or Die and Vibrant Media, Rick walked away from all of it to somersault into the wild world of Facebook™ advertising and ultimately take back his freedom.
In addition to creating industry-leading training courses, like The FB ADvantage™ and The FB ADmanager™, Rick consults with entrepreneurs and businesses on their Facebook™ advertising and online marketing strategies.
When he’s not teaching, you can find him reading at a local cafe, sauntering around Paris with his wife, Amy, or fly fishing in Montana.
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Patrick Maes is founding partner of CPI Consulting and author of the book Disruptive Selling. Patrick helps CEO’s and commercial management teams to rethink sales, marketing and customer service in a changing world.
As a keynote speaker, Patrick takes his audience on a journey through the world of Disruptive Selling and the Empowered Customer. His broad experience in business management allows him to put the New Selling in a broader business context and to address touchpoints with finance, operations, supply chain, human resources and ICT.
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