ZC 55 - Building Brands with a Mission with Travis Zigler
Dr. Travis Zigler is an optometrist turn eCommerce entrepreneur. He talks with us about building a brand around a mission. His mission is to help 1,000,000 dry eye sufferers naturally by the year 2030.
\nWe hear about his story going from an optometrist to a successful e-commerce entrepreneur.
\nYou can find more about Travis's mission at eyelovethesun.com
\nHelium10 is my favorite tool for Amazon sellers. I basically live and breathe Helium 10 (H10)! I use it for sales estimates, keyword research, keyword tracking, competition tracking, and so much more. If you want to try out H10 you can get 50% off your first month with coupon code ZONCON50. If you know you want to scale your business up and use H10 for the long run, use coupon code ZONCON10 for 10% off for life!! https://crushtrk.com/?a=1204&c=188&p=r&s1=
\nBook Choices
\nTraction by Gino Wickman
\nReady Fire Aim by Kevin Triggs
\nProfit First by Mike Michalowicz
\nDouble Double by Cameron Herold
\nScale by Jeff Hoffman
\nTravis's one thing you can do is build your audience: Get to know your customer!