Podcast What is Channel Management?
The word \u201cchannel\u201d indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or \u201cbrand\u201d creates, captures and fulfils market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor.\xa0 In this podcast, we will expand on this basic view of channel management and attempt to explain in more detail how it functions in real-life scenarios.