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Welcome to the ZimmCast, I\u2019m Chuck Zimmerman.

This week we\u2019re going to get a preview of the new CattleCon. I love that name. It is new and perfect for the Cattle Industry Convention and NCBA Trade Show. In fact, CattleCon is the official new name.\xa0

To learn all about what\u2019s new and different with CattleCon I talked with Kristin Torres, Executive Director of Meetings and Events, NCBA.

CattleCon is where the beef industry meets! We\u2019re Onward to Orlando from January 31 to February 2, 2024. At CattleCon, you'll discover a unique and comprehensive experience that brings together education, networking, business opportunities, advocacy, and fun for the whole family, all under one roof. Join us at CattleCon, the ultimate destination where the beef industry meets to learn, connect, grow, and enjoy. Registration for CattleCon24 is now open. Click here to register for the largest event in the cattle industry.

Thanks Kristin for walking us through the newly named event and some of the changes that attendees will find.

So, that\u2019s the ZimmCast for this week. I hope you enjoy it and thank you listening.