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Hello and welcome to the ZimmCast, a podcast started in 2004 to focus on agricultural marketing and what is new in the world of agribusiness. I\u2019m Chuck Zimmerman saying Happy New Year to y\u2019all.

Here at ZimmComm we\u2019ve been living in the virtual world of communications for almost 17 years. We started out distributing news releases with pre-recorded sound bites and interviews before jumping into blogging and podcasting and then starting social media channels in YouTube, Flickr, Twitter, Facebook and so many more. We\u2019ve seen many of these platforms come and go too.

It looks like we\u2019ll continuing using these and other new apps like Zoom, Meetings and Skype as travel bans and the inability for large gathering to happen, continue into the foreseeable future.

But that\u2019s where our virtual newsroom and virtual coverage of various events comes into play and we\u2019ve already got quite a few on our calendar. Please give me a call or send an email if you would like to discuss how we can do this for you to enhance your communications efforts, especially reaching out to the media.

So, let\u2019s move on in this first ZimmCast episode of 2021 with a conversation with AWIS Weather Services and one of the founders, Karl Harker. IDK about you but I definitely open my mobile weather apps more often than any other. But I\u2019ve always been fascinated by the weather and when it comes to farming, getting reliable forecasting is critical in decision making. AWIS specializes in custom forecasting and consultation. Let\u2019s learn about what they\u2019re doing.

I want to thank AWIS for letting us help promote their services to the agribusiness sector.\xa0

That\u2019s the ZimmCast for this week. Thank you for listening.