Floodgate and tEQuitable
You\u2019ve built a product that everyone needs. The only problem? They just don\u2019t know it yet. How do you convince potential clients to give you a try? On this episode of Zero to IPO, Floodgate co-founder Ann Miura-Ko and tEQuitable CEO and founder Lisa Gelobter discuss the importance of category creation, product market fit, and brand recognition. Ann also lends her expertise as a prominent investor to help Lisa strategize on how to buck fundraising trends, and steadily grow her business in an otherwise fast-paced industry. And we wouldn\u2019t be relevant if we didn\u2019t talk about impacts of the COVID-19 pandemic on the market and the economy, and the necessity of an \u201canti-fragile mentality\u201d to thrive.