Most law firms have websites. But most firms are doing websites wrong. We devote our site to the wrong thing. We focus on something the visitors care little about. We use lots of words talking about something that we think matters but that turns our website visitors into users of the "back" button as they run away from our sites. We hope to make our phone ring and our revenue soar. Instead, the only thing that soars is our bounce rate as visitors say "buh-bye" and go back to Google. Then, instead of fixing the problem, we decide we must need more traffic. If we can only convince a few of our visitors to become clients, then we need lots more visitors. Increased traffic becomes the goal. We buy ads, get links, do more search engine optimization, and keep shooting to get more visitors---even though they mostly bounce. Stop. More visitors doesn't solve the problem. Let's fix the underlying issue before we get more traffic. That'll solve the problem. When you adopt the approach of improvement, you spend less on advertising, convert more visitors into clients, and earn more time back to improve your business. What's the best way to accomplish better website conversions? Build trust. Click play and learn how to do just that. Listen in Browser | Download MP3 | Subscribe in iTunes