When I practiced law, I often let my competitors steer me in the wrong direction. I\u2019d see another firm buying ads, or publishing articles, or throwing a party and decide we should do that too. I\u2019d get desperate for better ads, more articles, and a bigger party. I\u2019d neglect what we were already doing in order to catch up with what they had decided to do. Shifting my focus led me to abandon partially finished projects in order to work on half-baked ideas prompted by others.