I got interested in lawyer marketing in the early 70’s. I was eleven years old. My father practiced law in North Miami Beach. He was a networker, that’s how he built his practice. 1977 is the year of the US Supreme Court decision in Bates v. Arizona. That’s the case that opened the floodgates for day time TV ads for personal injury lawyers. That’s the year that The Price is Right got overrun by lawyers hawking their services. Advertising gave us a way to make our message loud (along with our competitors), but it didn't require us to make our message relevant, like it had to be when we were limited to in-person interactions.