Your Iconic Image : Using Video and YouTube to Grow Your Brand
Alice Fuller, Sheer Social. TV Producer turned social media marketer and consultant
The advantage of video is some semblance of transparency.
If you are trying to do video for business, you have to have an end goal in mind.\xa0What does your audience want to hear from you? Do not get into that mindset of creating content that you want see.
Do a little research hand find out that pain points.
There\u2019s different types of videos to fit different goals.
First you have to figure out \u2018what is your brand?\u2019\xa0It\u2019s the experience that people have with you.
Along the journey you will do different types of videos.
First be realistic with yourself\u2026you have to figure out what you can do in your own schedule.
If you\u2019re doing it for business, you want to put some thought into it.
Consistency is important. \xa0
We used to say\u2026.keep it short\u2026if you\u2019re doing 5 minutes, it\u2019s too long.\xa0And then Netflix came along and proved that we will binge watch something as long as it\u2019s something we find interesting.
What would make somebody watch your video?\xa0Because keep in mind, your video is in competition with everything else that\u2019s going on in the world.\xa0So, as a producer, what can you create that would inspire that kind of give and take of attention?
The platforms now like you to create engaging content. \xa0
Right now in social media, we are getting away from telling you it has to be short, short, short.
If you can put enough of those short pieces together that pull people through\u2026almost like a filmmaker\u2026no scene is there just to be there unless it\u2019s providing something crucial to the\xa0story.
We watch it because we like that person and we want some insight into their lives, their behind the scenes.
Where you put it depends on the audience you\u2019re desiring to reach.
The challenge with pre-recorded videos is it\u2019s passive engagement\u2026You have no way of knowing if the goal of your video was even met.
Test.\xa0And keep testing\u2026The types of video that get the engagement you want that\u2019s the type of video you want to continue doing.\xa0But it\u2019s still good to mix up the content so people don\u2019t create an appetite for one type because after a while they\u2019ll get full and then it just becomes wallpaper.
You still have to be the producer and promoter.
TubeBuddy
Craft your video around what people are searching for, not vice versa.
Tell people in emails, use other social media platforms, call people, text messaging
Facebook and YouTube do not like each other.\xa0They are not playing in the same sandbox.
Collaborate with somebody.\xa0Get out of your own backyard and start networking with other content creators.
Every platform is different in what kind of engagement they give priority to.
\u2018Subscribe now\u2019, \u2018click this\u2019\u2026on FB?\xa0No.\xa0YouTube?\xa0Fine.\xa0No problem.\xa0On Instagram?\xa0No problem. \xa0
Each platform wants the viewer to stay on that platform as long as possible.
YouTube: SEO\u2026.Google owns YouTube.\xa0Google is the #1 search engine in the\xa0world.\xa0YouTube is #2.
You have to get out of your comfort zone and promote it. \xa0
Too many of us look at YouTube as a place where I just put my videos\u2026but YouTube is a stand alone social media platform.
It wants to become the CBS\u2026the ABCs.\xa0Now they want you to develop audiences. \xa0
Study the platform first.\xa0Not only that\u2026study your competition. \xa0
Figure out who your target audience is going to be.
What\u2019s your messaging going to be?
What type of video are you going to create?
Test.
If you are doing personal types of services, I want to hear your story.\xa0How can you help me?
Don\u2019t get into this headspace of I have to tell my story in two minutes or less.\xa0It\u2019s not a job interview.
I\u2019m scared of what people are going to say.\xa0We have to be realistic about the social part of the social media platform\u2026.expect for comments to come and they may not always be postivite.\xa0Trolls do exist\u2026.once you build a community, your community will come and shut that person down more often than not. \xa0
You hope they say something. You have to get comfortable with that feedback.\xa0But every platform has tools in place to combat abusive behavior.
We get really caught up in the vanity metrics\u2026.But the reality of that is growth, process\u2026.they didn\u2019t to build that overnight\u2026.For you, you have to trust the process and promote what you\u2019re doing and create content that people want. \xa0
Start doing more listening than talking.\xa0Start doing more researching than posting\u2026.now you have a formula to say this is what\u2019s missing from this conversation. \xa0
You don\u2019t sacrifice that 100 in pursuit of that 1000 who don\u2019t care.
Live video is going to become the default.\xa0The minute you put yourself in front of that camera, the stakes do change.
\xa0The more you do them, the better you get at them.
Trust the process.
LI
Social Media Scene:\xa0
https://sheersocial.com/
https://www.linkedin.com/in/alicerfuller/
https://fb.com/sheersocial
https://twitter.com/sheersocial
www.marlanasemenza.com
music and audio production by Ariza Music Productions