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Megan MacNeill is a Scottish lass, living the dream in Western Australia, teaching people across the world how to position themselves and get noticed.

Usually found on LinkedIn but I am partial to a good old scroll on Instagram too.\xa0

She's also the host of Personal Branding Exposed podcast where she gets awesome people from around the world to tell us how their particular skill or niche feeds into personal branding. She also likes debunking myths - like Personal branding is all about ego (wrong - you'll need to listen to find out why)!\xa0

Megan started Relevant in 2019 because she wanted to use all the skills she had learned over the years working for not-for-profits and show people that not only not-for-profits do great things, companies and individuals do too. Everyone has a story worth sharing!

If you\u2019re attracting high level execs, then LinkedIn is where you want to be, but always choose your platform for your audience.

It\u2019s got this amazing organic reach.\xa0A week later I can still be getting engagement on my post.

Stop thinking of your profile as your resume.\xa0It\u2019s a really amazing high end converting landing page if you use it properly.\xa0Make sure it\u2019s filled out properly.\xa0Don\u2019t make it about you.\xa0Nobody cares about you, only about what you can do for them, so base it on that.

If you\u2019ve got a name that someone is googling then your LinkedIn is far more likely to pop up at the top than any other website.

When you\u2019re on the platform, engage.\xa0Even if you don\u2019t make a single piece of content, engage.

Survival of the friendliest.

If someone puts out content that resonates with you, engage with it.\xa0If other people in the comments start engaging heavily on it, start engaging not just on the original content but in the comments as well.\xa0It\u2019s like if you\u2019re at a networking event, you\u2019re just attending someone else\u2019s event whereas when you\u2019re ready to start creating content, that\u2019s when people start coming to your events.

Every platform prefers video at the moment.

We\u2019re really visual, we\u2019re really lazy and we\u2019re really time poor. So the easier you can make it for someone, the longer they may actually stay on your post because our attention span is really ridiculous.\xa0I think we\u2019re down to the same as a fish? 6 or 7 seconds? So you\u2019ve got to really grab them.

LinkedIn doesn\u2019t give priority to articles any more.\xa0It won\u2019t get much reach but it will have an amazing shelf life, especially if it has great key words in it.

If you\u2019ve written a blog for your website, repurpose it.\xa0Put it on there.\xa0You\u2019ve written it already anyway.

You need to have a business page because it finishes your profile and link it up to your personal page.

Your website is still key.\xa0I love LinkedIn, but it's still rented space. \xa0

When you\u2019re putting out content, your biz page will never get the traction your personal page will.

My personal page will stay with me forever, no matter what biz I have or what biz I work for.

Comment or like, shares have no value whatsoever.\xa0You want engagement.

Don\u2019t worry about likes and comments to start out with, people on LinkedIn are very passive.\xa0If you\u2019re putting out quality content, you will get the cut through.

Do I want to see what you had for breakfast? No.\xa0Do I want to see your Ferrari? No.\xa0There\u2019s an unfollow button for a reason.\xa0Don\u2019t connect with the wrong people. You are what you consume. I love going on LinkedIn, I always learn something.

Just because you connect with people, doesn\u2019t mean you have to keep them there or if they slip straight into the DMs going 'Hey!\xa0I\u2019ve got This.\xa0Wanna buy?\xa0Wanna Buy?\xa0Wanna buy?'\xa0You wouldn\u2019t do that in real life, so don\u2019t do that online.

Never be afraid to give away everything because someone just wants to know that you can do it and they want to understand that you can do it. So give them enough to be able to comprehend that.

Write and speak for an 11 year old because things that we think are really easy do not mean that they\u2019re easy for someone else\u2026and the reason they\u2019re coming to you is because you\u2019ve identified a problem and you\u2019ve explained it to them and you\u2019ve helped them understand that it\u2019s solvable and that you\u2019re the best person to solve it.

Dumb it down\u2026not because your audience is stupid but because we\u2019re lazy, we\u2019re time poor and we just want to get straight to the point.\xa0So take away all the barriers and never be afraid to just share everything because it\u2019s already out there somewhere. So if someone wants to find it, they will.\xa0So get it all out there, tell them what you know and then people will pay you to help them with that.

Start looking at the hashtags you can use, start geotagging.

Your network is your net worth so make sure your network knows what you do.

Make sure your profile picture is really schmick.\xa0I want your face in there.\xa0I don\u2019t want any props, I don\u2019t want any other people, I want at least 40% of that circle to be your face I want to see your eyes.\xa0I want you looking directly at me and I want a smile.\xa0I want you to look really friendly.\xa0It\u2019s survival of the friendliest and this might be the first time someone comes across you and the only thing we see is your profile picture\u2026.we live in a digital world and the way we do things is completly different.\xa0So make sure you have a profile picture, make sure its amazing and make sure that it is on public because you\u2019re there to make connections so don\u2019t lock yourself down.\xa0There shouldn\u2019t be anything on there you don\u2019t want the world to see.

Outsource everything you\u2019re not good at.

https://relevantbusiness.com.au/

https://www.instagram.com/relevantmegan/

https://www.linkedin.com/in/meganmacneill/

https://relevantbusiness.com.au/linkedin-online-course/

www.marlanasemenza.com