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Published: April 7, 2021, 1 p.m.

Henry Sims is a digital marketing nerd. Having started his career path in Mechanical Engineering and Kinesiology, he got frustrated with the boundaries of the traditional system. He left wanting more and not knowing what to do, which landed him in the world of entrepreneurship. He dove into the family businesses, where he found a deep interest in digital marketing. His passion and implementation of digital systems and strategies lead to further success of the family businesses. Since, he has worked with high level business coaches and consultants, politicians, local businesses, and more under his growing digital marketing agency, Zesty Owl.

Use it because there are so many eyeballs there\u2026and it\u2019s free

Content changes a lot, but currently we see that a lot of educational content is very good as well as user content.

We know subconsciously what an ad looks like\u2026.we skip by them.

People want to know what\u2019s in it for them.

If you can find the right content and the right\u2026there often isn\u2019t a limit to how much you can post.\xa0But sometimes it can overwhelm people.\xa0They don\u2019t want to see the same kind of content over and over again.

It\u2019s a balancing act and it depends on the platform

Twitter\u2026you need to put out a lot of content.\xa0YouTube you could be ok with putting out one video a week

A lot of\u2026businesses put out too many asks.\xa0one of the general basic rules is the 3:1 ratio\u2026put out 2-3 pieces of content and then an ask.

You don\u2019t want to keep asking all the time because there\u2019s no value in that

When people don\u2019t really want to define their message and they\u2019d rather just try and reach a lot of people, then you\u2019re diluting your message which means for those people that do matter to your business, you\u2019re giving them diluted content.

So instead of trying to reach the masses\u2026it\u2019s better\xa0to really define your message and create that content that is geared towards those people that are right for your business because they will see that and it will impact them far more than your diluted content meant for everyone.

Likes is that little button we push\u2026the engagement can be anything\u2026see more, sharing it, commenting on it, it could be clicking the user name to see your profile.\xa0Those are all engagements.

Don\u2019t care too much if they like it\u2026.if they are engaging with it, that\u2019s a good sign that it\u2019s grabbing someone\u2019s attention.

It\u2019s more of a back end advertising metric that we can see

Not everyone likes posts.\xa0The percentage of people that actually do like posts is low\u2026.knowing that people are clicking around on it on the back end is really valuable to know.\xa0And you can see that with your ads.

If you\u2019re playing a strictly organic game, then you definitely want to drive up the comments and the shares\u2026those are strong.\xa0A like is a very easy thing to do, putting a comment takes more time\u2026.the platforms want to make sure that gets seen by more people.

Find what kind of content your audience resonates with and that\u2019s just a constant testing process.

Buzzsumo\xa0

Social media is a long term game.\xa0

They build this trust over time and that gets them to reach out and get involved more.

You want to be able to show who you are as well as what you do and that gives the viewers this kind of connection, some way that they can relate and connect with you and build trust with you.

I like posts with photos.\xa0Photos are engaging and they help tell more than just text and they help portray an emotion differently than text does.\xa0It also, from just a pure advertising standpoint, it takes up more space i the feed so as you\u2019re scrolling through you have more chance of grabbing someone\u2019s attention by having a photo there instead of just text.

I like to see new content (images) frequently but it depends on budgets and audience sizes.\xa0If your audience is very small\u2026its going to be a lot easier and quicker to get that ad seen by everyone. \u2026so if you\u2019re getting people to see your ads sooner and quicker, you\u2019ll get ad fatigue\xa0and you need to refresh them.\xa0

I find that it\u2019s not that much more work to be on most of them because you can repurpose the content all around.\xa0

sproutsocial.com and other websites will give you the demographic data of who\u2019s on these platforms\u2026to direct the majority of your efforts.\xa0

This is doing better than other posts\u2026.boost it\u2026not always true. \xa0

Looking at comments, DMs, profile visits\u2026.in pro accounts\u2026use those metrics.

Giveaways has been one of the most effective strategies for growing social media accounts.

In advertising\u2026.they don\u2019t really like you demanding action and they will warn you of it or they will surprise the reach that you will get.\xa0

There should always be a goal\u2026.why am I putting out this kind of post, why am I putting out this kind of video? Is it to inform people, is it to build trust, is it to show some personality.

The spider web strategy\u2026anywhere someone finds you, you\u2019re directing them to a certain zone\u2026.focus all your outreach to one zone and it\u2019s a lot easier to manage.

Facebook\u2026pages are great because you can put money behind your posts, but groups and personal profiles have much better organic reach.\xa0Personal profiles you have to be careful about being too heavy on your asks\u2026that\u2019s what your business page is for.\xa0You can do whatever you want in a group\u2026.

Some things that will get you into trouble on Facebook\u2026

Twitter is very in the moment.\xa0If you can capitalize on that and join in on conversations about things that matter to you\u2026that gets the ball rolling.

Instagram being visual is very important and utilizing hashtags of all sizes.

Have your brand hashtags\u2026and have them in all of your posts.\xa0It helps build up a content bank.

social media fingerprint\xa0: FB zestyowl.com

You can\u2019t steer a parked car.

@henrydsims

zestyowl.com

www.marlanasemenza.com

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