S2E2. Experiential Marketing: Creating a Lasting Connection Between Customers and Brands with Ruthie Schulder
In this episode, Dr. Monikah and Amy interview Ruthie Schulder, co-founder and CEO of the Participation Agency.\xa0 They talk about what Experiential Marketing is and why it matters today. They also discuss how to create lasting connections between customers and brands through Experiential Marketing.\xa0
If you would like to know more go to https://thisisthepa.com/ or email ruthie@thisisthepa.com. \xa0
As co-founder and Chief Executive Officer of The\xa0 Participation Agency, Ruthie Schulder reinvented the agency model. Bucking the trend of conventional pay-for-play opportunities in music and art, she started\xa0 The Participation Agency to develop radical experiential campaigns with brands as partners\u2014not clients. Focused on the idea of placemaking, Ruthie pioneered For Those Who Tour \u2014a series of sophisticated rest stops for creatives in developing markets. Serving musicians on tour For Those Who\xa0 Tour routes culture and arts through emerging markets across the US, invigorating cities with world-renowned talent and giving brand partners organic exposure.\xa0
With an international portfolio of clients, Ruthie\u2019s work has helped drive multimillion-dollar campaigns for\xa0 Fortune 100s, tech startups, and cities seeking innovation through experiential. Ruthie was named\xa0 Inc.\u2019s Millennial CEO Rising Star and under her leadership, The Participation Agency has won a CLIO,\xa0 an Ex Award, and consecutive placements on Inc.\u2019s\xa0 Fastest-Growing Private Companies list. Ruthie is one of Adweek's Disruptors - a list of 39 women spearheading the revolution in advertising, media, and tech. Ruthie and her co-founder are also behind \u201cLet\u2019s\xa0 Work\u201d, a monthly gathering for women to rethink networking and forge professional alliances, developed in partnership with the Soho House. Ruthie holds an\xa0 MBA from NYU Business School.\xa0