Bridging the Gap between Retreats and Online Classes with Laura Mendez Asbach [On-Air Coaching Call]
Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as 'extensions' of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.\n\xa0\nEPISODE HIGHLIGHTS:\n01:14 Laura's background and how she started leading retreats\n03:40 How Laura\u2019s retreat business survived the pandemic\n05:23 Why & how to learn what motivates your students\n12:19 The importance of urgency in marketing\n13:59 Helping students bridge the gap between retreats and online classes\n17:41 An idea to repurpose Laura\u2019s membership to support retreat participants\n18:42 How to create consistency with a constantly changing schedule\n22:11 How to leverage moments of inspiration\n22:42 Final Thoughts and Future Plans\n\xa0\nEPISODE LINKS & RESOURCES:\nLaura Lakshmi\nFollow Laura on Instagram @yogawithlauralakshmi\n\xa0\nLINKS AND RESOURCES:\nFollow YTR on Instagram @yoga.teacher.resource\xa0\nJoin the Yoga Teacher Resource email list\nJoin the Yoga Teacher Resource Facebook Group\nLearn more about the Impact Club\nLeave a review on iTunes\nAsk a question for the podcast on the Yoga Teacher Resource website or on SpeakPipe