Value of Storytelling in Marketing
Marketing has to be a lot of storytelling. When I say this, you\u2019ll give it a little bit of a laugh and say, OK, so I\u2019m actually in a very serious business. Then how do you talk about storytelling? They don\u2019t relate to my business.
\nI personally feel every business, at whatever stage of business they are, they need to continue talking about different things or different stories. When you\u2019re actually with your existing customers, they obviously know what you\u2019re capable of doing and how you\u2019re helping them and how you\u2019re actually solving problems for them. But you want to grow and open up new customers in new segments, in new geographies. If you want to do that, you have to communicate to these new customers. And tell them stories about how you can actually add value for them. Without you doing that, they are never going to be able to understand what you are capable of doing.
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