17.5: The Promise of the Brand

Published: Jan. 30, 2022, 11 p.m.

Your Hosts:\xa0Howard Tayler,\xa0Kaela Rivera,\xa0Sandra Tayler, and\xa0Megan Lloyd
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\nYour brand\u2014your name, the cover art for your book, and even the typeface for the title\u2014set expectations for the book's contents. That advice about not judging a book by its cover? It's lovely in theory, but in practice, that's just not how it works.
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\nIn this episode we'll talk about how your brand gets defined, and how you can work with those elements to correctly set expectations regarding your work.
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\nLiner Notes:\xa0We've done several episodes about branding. 14.34 is particularly good.
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\nCredits:\xa0This episode was recorded by Marshall Carr, Jr., and mastered by Alex Jackson\n\nSupport this podcast at \u2014 https://redcircle.com/writing-excuses2130/exclusive-content\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy