14.34: Author Branding

Published: Aug. 25, 2019, 10 p.m.

Your Hosts:\xa0Howard, Mary Robinette, Dan, and DongWon
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\nAuthors have brands whether they want to have them or not. It's a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers.
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\nIn this episode we talk marketing, and freely use terms like "relationship marketing," "authentic experience," and "brand loyalty," despite the fact that sometimes these words make our inner artists cringe.
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\nCredits:\xa0This episode was recorded by Bert Grimm, and mastered by Alex Jackson.\xa0\n\nSupport this podcast at \u2014 https://redcircle.com/writing-excuses2130/exclusive-content\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy