In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction.\n\nKey Points\n\nWhat is Conversation Design?\nSharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than coding.\n\nWhy It Matters\nBad conversation design can ruin customer experiences. Ed emphasizes that businesses should invest in this to improve customer engagement and retention.\n\nTools and Ethics\nSharona mentions tools like Dialogflow and Wit.ai but also brings up the ethical considerations, such as data privacy.\n\nFinal Thoughts\nConversation design is more than a buzzword; it's a necessity in today's tech landscape. Sharona Reouveni's insights make it clear that this is a field worth diving into.\n\nCatch the full episode for all the nuanced details. It's a must-listen for anyone interested in the future of tech interactions.