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You take the carton from the refrigerator door and give it a shake. \u201cEmpty,\u201d you think to yourself. No problem. \u201cHey Google,\u201d you exclaim, activating your Google Home device. \u201cAsk Colruyt to add milk to the list.\u201d\n\n\nBut instead of confirming the addition, your home device informs you that \u201cMilk has already been added to your grocery list. Would you like to add an additional carton?\u201d You know the culprit\u2014your heavy milk-drinking girlfriend Sharon. You\u2019re so impressed by this digital gesture that you almost forget about Sharon putting the empty carton back in the fridge for the 100th time.\n\nToday, most of us understand that this isn\u2019t some distant sci-fi fantasy. In fact, for customers of one of Belgium\u2019s largest supermarket chains, Colruyt, it\u2019s already a reality.\n\nRecently, I spoke with Yves Van Kerkhove of the Colruyt Group. Yves was a student in our first UX writing course and has been working on a game-changing project\u2014a voice interface app for Colruyt\u2019s supermarket shoppers.\n\nYves relied upon his 15 years of copywriting experience plus massive amounts of testing to bring it to fruition. The result is a full-fledged voice interface assistant for online shopping.\n\nThis episode is for you if you are curious about:\n\nThe future of writers in tech\nWorking in a product team without a UI designer\nWriting a voice interface app\nTesting for voice interfaces\n\nHope you enjoy it as much as I did.