Typeform has some pretty slick copy\u2014from their transactional emails, homepage, and the product itself.\n\nTheir lead copywriter, Steve Howe, writes fascinating pieces for their blog about UX writing at Typeform, and I was eager to learn about his processes\u2014particularly, best practices for writing forms.\n\nThis episode is not only a great lesson in conversational UX writing, but also a great resource for anyone that creates online forms.\n\nSo don\u2019t miss it!\n\nTopics include:\n\nWriting copy for landing pages\nStatic vs dynamic copy\nAI and copywriting\nHow to put the right amount of information in a form\nHow to build a content team\nChatbots \n\nEnjoy!