Building a UX Writing culture at Babbel
I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.\n\nMore companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked about the challenges of creating a UX writing culture in a company that\u2019s never had writers.\n\nTopics covers:\n-Presenting the concept of UX Writing to your team\n-Creating a content style guide and establishing new conventions\n-Building test groups for your product\n-Working with designers