Behavioral Economics & Customer Experience in the Digital Age | Interview with Liraz Margalit (PhD)
Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. \n\nShe integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. \n\nHer consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. \n\nHer research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named \u201cBehind Online Behavior\u201d. \n\nIn our episode we\u2019ve talked about digital interactions that matters.\n\nListen to this episode in order to learn\nDifferent approaches to customer experience \nShaping moments for our customers and users to remember \nHow to use words to shape customers experience \nWhat part of the journey you should pay attention too