Greg Digneo is an entrepreneur, Content strategy expert, and business consultant.\nA few years back, after building a 7-figure content agency, Greg was burned out.\n\nThat may sound a bit off-topic for UX writers, but if you\u2019ve ever wanted a lesson in advanced content strategy that drives traffic, this is the episode for you.\n\nIn a frank and honest talk, Greg shared the struggles of building a successful content agency from the ground up. He talked about his process for planning content that would drive lots of traffic for his client, Time Doctor. It was a fascinating perspective and I now implement some of what I learned in our own blog.\n\nHe also walked me through his 7 steps of content development. Give this episode a listen if you want to learn how to:\nScale your content agency\nCreate better content strategy practices that drive traffic\nFind high volume keywords\nDefine your audience and create content for them\nFind pain points\n\nWe even talk about why you should call your readers on the phone!\n\nEnjoy \U0001f973