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This video is about creating landing pages that convert.\n\nFirst of all, when I say \u201cLanding Page\u201d I\u2019m specifically referring to lead generation pages normally with the purpose of gaining an email address.\n\nThis is all so you can follow up with targeted email marketing.\n\nNow, I\u2019ve got to tell you. When it comes to landing pages, I\u2019ve written ALL KINDS for my copywriting clients including very fancy looking landing pages, long copy landing pages and short and simple landing pages.\n\nTypically when it comes to \u201cDirect Response Advertising\u201d which is my specialty as a copywriter the rule is LONG COPY outperforms SHORT COPY\u2026\n\nBut in my opinion, when it comes to writing a lead generation landing page\u2026 SHORT and SIMPLE is the clear-cut winner.\n\nNot just with the copy, but also the design.\nI\u2019ve personally tested out several different types of landing pages for my own business and have found SHORT and SIMPLE just works better\u2026\n\nI think it\u2019s because you\u2019re not asking for a sale.\nYou are asking for contact info in exchange for something so what you really need to do it quickly convey VALUE and CURIOSITY with what you are offering\u2026\n\nSo, you really only need THREE main elements when writing a high converting landing page.\n\n#1. A headline that promises a big benefit for opting in\n\n#2. A short description that elaborates on that big benefit and then calms any fears your prospect might have about being spammed by giving you their email address\n\n#3. A simple opt in box that only asks for the email address (Not first name, last name, or anything else that could cause someone to NOT be comfortable) and has straight to the point \u201ccall to action\u201d button\u2026 \n\n\u2026 something like SUBSCRIBE, JOIN or DOWNLOAD NOW\n\nNow if you want to see a perfect example of what I\u2019m talking about then head on over to www.howtowriteheadlines.com to download a FREE digital copy of my new E-book and to check out the extremely simple landing page I used.\n\nRemember, this new E-book reveals my most closely guarded and powerful headline writing secrets\u2026\n\nSecrets that YOU can use to supercharge the success of your business faster than you ever dreamed possible!!!\n\nAgain it\u2019s yours for FREE right now at howtowriteheadlines.com \n\nIf you enjoyed this tip and found it valuable then please be sure to subscribe so you\u2019ll never miss an episode\u2026\n\nAnd especially SHARE SHARE SHARE on your social media!!!\n\n#Copywriting #DigitalMarketing #AffiliateMarketing #LandingPages

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