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Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines\n\nHey, it\u2019s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip\u2026\n\nToday I\u2019m talking about developing The Big Idea in your copywriting.\n\nThe \u201cBig Idea\u201d Is\u2026 \n\u2026 the central theme\u2026\n\u2026 the overwhelmingly interesting, exciting and intriguing element\u2026\n\u2026 that your entire sales message or marketing promotion is built around.\n\nThe \u201cBig Idea\u201d should always include a Big Promise you are making to your prospect of what your product or service will do for them\u2026\n\n\u2026 and may include what we call a \u201cbuilt-in benefit\u201d which makes the reader want to know more by piquing their curiosity.\n\nYou can start formulating your \u201cBig Idea\u201d by figuring out what the core, singular concept of what your prospect most wants your product or service to ultimately do for them.\n\nYour Big Idea should be the element that makes your promotion different from your competition and gives your product a UNIQUE, competitive edge in the marketplace. \n\nNow, here\u2019s a great \u201cClassic\u201d example of a Big Idea that was remarkably successful as a headline (written by the legendary Gary Halbert):\n\n\u201cThe Amazing Secret of a Marketing Genius Who Is Afraid to Fly\u201d\n\nWhen you read this your natural reaction is to read on to find out what the story behind this headline is.\n\nIf you could use some help developing the \u201cBig Idea\u201d for your business please send a quick email to me at rsp@worldclasscopywriting.com and we can set up a time to talk about how I can create a truly powerful sales message that grows your bottom line\u2026 FAST!\n\nThanks again for joining me!!!\n\nRemember if you sign up for my VIP Email Newsletter today I\u2019ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system\u2026\n\nGet it NOW at www.howtowriteheadlines.com...\n\nAs a special bonus I\u2019m also including my personal multi-million-dollar headline swipe file, list of power words and more\u2026\n\nAgain it\u2019s 100% FREE at www.howtowriteheadlines.com \n\nNow if you enjoyed this tip and found it valuable then please be sure to subscribe so you\u2019ll never miss an episode\u2026\n\nAnd especially SHARE SHARE SHARE on your social media!!!

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