The problem with optimizing our lives (w/ Barry Schwartz and Coco Krumme)
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Many people are obsessed with optimizing their lives, but this might be a suboptimal way to live. Adam brings together psychologist Barry Schwartz (author of \\u201cThe Paradox of Choice\\u201d) and applied mathematician Coco Krumme (author of \\u201cOptimal Illusions\\u201d) to discuss the dark side of maximizing everything. The three discuss the unintended consequences of always aiming for the best, debate different strategies for individuals and societies to make better choices, and explore how it\\u2019s possible to pursue success without sacrificing happiness.
\\n\\nTranscripts for ReThinking are available at go.ted.com/RWAGscripts
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