What motivates us to do\u2026 well, anything? Uri Gneezy is a behavioral economist who has changed our understanding of how incentives influence our decisions and actions. Adam and Uri take a deep dive into the psychology of\xa0rewards and punishments -- and when and why they backfire. Uri\u2019s latest book \u201cMixed Signals: How Incentives Really Work\u201d is out now. Transcripts for ReThinking are available at go.ted.com/RWAGscripts