How do you build a team capable of winning the Super Bowl? Seattle Seahawks coach Pete Carroll believes it comes down to strong relationships\u2013ones that extend beyond the field and last for a lifetime. He talks with Adam about taking accountability for failures, the differences between regard and respect, and the rituals he\u2019s developed over years on the job that have helped him create trust and communication in his team. Transcripts for ReThinking are available at go.ted.com/RWAGscripts