Sharpening your tools: Marketing tips with Christian Smedberg
Woodworkers often say they rely on \u201cword of mouth for sales,\u201d but they could benefit from more sophisticated marketing, especially in these tumultuous times. Will Sampson, editor of FDMC magazine and Woodworking Network, interviews Christian Smedberg, marketing specialist for Weinig USA, about ways to measure and improve marketing for woodworking manufacturers.