Lorri Allen e: lorri@soundbitecoach.com T: soundbitecoach w: soundbitecoach.com Skype: lorri allenLorri works with spunky people who want to craft better messages and organizations that need to communicate quickly in crisis. She talks about why sound bites are so important and why so many people are tempted to use “No Comment” She speaks to the two things that reporters and talk show hosts want. She also comments about “fake news.”