Erica DelSignore e: erica@dailyleadcampaign.com w: dailyleadcampaign.com FB: dailyleadcampaign Erica is an expert on Social Media Lead Generation having written two courses on the subject. She talks about the biggest mistake companies make when attempting to generate leads on social media and what the best lead magnets are. She talks about optimizing your video and what the best business videos are for marketing purposes.