What A 57 Year Old Burger Joint Can Teach You About Delivering Value

Published: April 18, 2019, 3:23 p.m.

During junior high school summers, my friend Steve Cunningham and I would ride our bikes across the San Fernando Valley to buy a root beer (and sometimes a chili cheese burger) at The Munch Box. The root beer was ice cold. The burger hot, it\u2019s cheese melty. It was a special blend of distant, delicious, almost forbidden fruit.