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Published: Feb. 11, 2022, 10:51 p.m.

In this episode, we are joined by Jessica Heer and Latosha Bruff from Dallas Regional Chamber. Jessica Heer is the Senior Vice President, Regional Marketing and Talent attraction. She leads the Dallas Regional Chamber\u2019s regional marketing initiative to attract businesses and talent to the Dallas region. Latosha Bruff is the Senior Vice President of Community Engagement. The two talk about the Dallas Regional Chamber Women\u2019s Business Conference held on March 8, 2022.

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 They share some insights on how they came to work at Dallas Regional Chambers, The theme for this year\u2019s DRC women\u2019s business conference, Shesurgence. In this episode, you\u2019ll hear about the speakers, and the flavor they will bring to the event. The speakers include Diana Trujillo, Mission Lead Mars 2020 Perseverance, and Jess Huang, Partner, Bay Area McKinsey. 

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Tune in to learn more about this and more exciting topics! 

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Episode highlights

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[02:52] The Dallas Regional Chambers Women\u2019s Business Conference

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[03:12] How Jessica and Latosha came to work at Dallas Regional Chamber 

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[09:28] The theme for this year\u2019s women business conference, She Surgence

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[11:35] The great recession that hit women hard in the past two years 

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[11:58] The speakers and the flavor they will bring to the event 

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[16:32] Where the conference will be held

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[20:48] Women looking to scale their small businesses to medium or large businesses 

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[23:29] The promo code for the event is "Winning"

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[24:55] The rapid questions 

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Notable quotes 

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\u201cThis is the time for the woman.\u201d 

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\u201cWomen shift economic power because we don\u2019t just get money and keep it to ourselves but go out to the community and spread it.\u201d 

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Resources Links

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 DRC Women\u2019s Business Conference drcevents.org\\wbc use code "Winning" for a discount on up to two tickets

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https://www.dallaschamber.org/events/womens-business-conference/

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This episode was sponsored by the Dallas Regional Chamber of Commerce. 

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About the Sponsor of this episode: Women\u2019s Business Conference is consistently one of the most dynamic, engaging, and exciting events in the Dallas Region. Tuesday, March 8, 2022, conference marks the 24th year, bringing together regional executives and young professionals who will convene for a day of celebration, encouragement, and critical thinking with influential speakers and leaders. The 2022 program falls on International Women\u2019s Day with a focus on the resurgence, reinvention, and resiliency of women.

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The DRC is excited for keynote sessions featuring: Jess Huang, a driving force behind McKinsey\u2019s Women in the Workplace, who will highlight the data-driven insight on women\u2019s progress in Corporate America and how the COVID-19 pandemic continues to take a toll; and Diana Trujillo who will share her story of exploration and ascent from Colombia to Mission Lead on the Mars Perseverance.

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The program will also include:

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• Presentation of the YPL ATHENA\xae award to Alexis A. Clark at Hilti and ATHENA\xae Award to Alfreda Norman at the Federal Reserve Bank of Dallas.
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• An exciting marketplace with local founders, presented by Frost. We\u2019ll feature a community of Dallas Region creators and entrepreneurs. Each diverse organization highlights a unique mission or product. Enjoy exploring their wares, be inspired by their mission, and support their work.
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