Podcasts Business Winning Season Storytelling in Sales: Erica Franklin's Winning Strategy

Storytelling in Sales: Erica Franklin's Winning Strategy

Published: March 20, 2024, 3:35 p.m.

In this episode, host Jacqueline Twillie interviews Erica Franklin, a sales consultant and philanthropist, about her sales career and journey to becoming a global philanthropist. Erica shares her experience of breaking free from the myth of the strong Black woman and embracing a softer life. She also discusses the importance of trust, learning, and storytelling in sales and leadership. Erica offers advice for setting up a successful business, including investing in technology and resources. She emphasizes the value of knowing your worth and shares her journey of taking a sabbatical and transitioning into entrepreneurship. Erica concludes by expressing her gratitude and fulfillment in her current winning season.

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Takeaways

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  • Sales can be a male-dominated industry, but underrepresented leaders must embrace their unique strengths and redefine gender roles in the workplace.
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  • Breaking free from the myth of the strong Black woman and embracing a softer life is essential for personal and professional growth.
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  • Trust, learning, and storytelling are fundamental values that enhance sales and leadership effectiveness.
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  • Investing in technology and resources and taking a strategic approach to business development can set entrepreneurs up for success.
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  • Knowing your worth and willingness to take risks is crucial for personal and professional growth.
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Chapters

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00:00 Introduction and Background

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02:36 Theme: Imagine a Gender Equal World

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04:11 Busting the Myth of the Strong Black Woman

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05:56 Embracing a Soft Life

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08:07 Supporting Others to Embrace a Soft Life

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08:33 Setting Up for Success in Business

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10:04Values that Inspire Daily Leadership

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11:47 Journey to be a Global Philanthropist

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13:44 Honing Values and Building Confidence

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15:59 Recognizing a Winning Season

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21:56 Understanding the Value You Bring

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23:04 Boosting Confidence and Leadership

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24:53 Recognizing a Winning Season

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26:19 Connecting with Erica Franklin

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