Learn from our guest today how to get what you need from your marketing on an ongoing basis for 1/3 the cost of hiring a full-time Chief Marketing Officer (CMO). Kevin Krusiewicz is a fractional CMO through his company, Marketing Trail Guide (https://MarketingTrailGuide.com/). He is a StoryBrand Certified Guide and spent years as a technical expert and then marketing leader at multiple organizations. In this episode, Kevin teaches when you need a marketing consultant versus a full-time CMO versus a fractional CMO. He shares the main things your website and marketing content needs so your clients/customers see themselves in your message (and so you don't throw your marketing investment down the drain). I encourage you to also take a Marketing Maturity Assessment on Kevin's website (linked above). It's just twenty questions and will show you how mature your marketing operations are. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.