John Brown, Founder of BEI, sits down with BEI Member, David Seitter, M&A Attorney for Spencer Fane LLP, to discuss the ins and outs of Mergers and Acquisitions. David found that there are two transactions in this world that truly bring both parties what they want, adoption and M&A. If an acquisition is done correctly, everyone involved typically walks away with something they want. \n\nDavid also shares that there is more to M&A than just the deal. He found interest in really understanding the seller's goals and aspirations for the business and for their family. He wants to learn what is motivating them to sell and why the buyer wants to buy. By getting a more comprehensive, holistic view of each person\u2019s intentions, negotiations become easier, plans run smoother, and often there are more options available to each party. \n\nBecome a strategic advisor by incorporating Exit Planning strategies into your practice to offer even more to your business owner clients. \nDavid also noticed that there is more to M&A than just the deal. He found interest in really understanding the seller's goals and aspirations for the business and for their family. He wanted to learn what was motivating them to sell and why the buyer wants to buy. If you are able to get a more comprehensive, holistic view of each person\u2019s intentions, negotiations become easier, plans run smoother, and often there are more options available to each party. Become a strategic advisor by incorporating Exit Planning strategies into your practice to offer even more to your business owner clients.