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Determining a business owner\u2019s goals is the most important part of a business exit. But determining goals is never as easy as asking, \u201cSo, what are your exit goals?\u201d In the fourth episode of BEI\u2019s Why We Plan podcast, Founder John Brown and President Elizabeth Mower discuss the most common problem owners have when pursuing their goals, strategies for accurately determining your clients\u2019 goals, and how you can really get owners to think about what they want from their futures. If you want to know the kinds of questions you should ask owners to assure a successful Exit Planning foundation, listen to this podcast now!

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