Know Your Target Audience
Sometimes traditional marketing tactics simply don\u2019t work. But once you understand your target audience and what they are most interested in, it becomes significantly easier to create engaging content for them. John Brown interviews Laurie Barkman, Founder and CEO of SmallDotBig, on some of Laurie\u2019s out-of-the-box marketing techniques that have allowed her to get in front of the right audience more efficiently and grow her business significantly. Whether you are an advisor looking to expand your strategy for staying in front of clients, or a business owner looking to diversify your customer based, Laurie\u2019s insights can be applied to your business to achieve your goals.