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Lisa Friedlander is an attorney, entrepreneur, and angel investor. After practicing corporate and telecommunications law for 15+ years in both large and small firms, as well as serving in a VP General Counsel role for a satellite telecom company. She co-founded Activity Rocket in 2013, an aggregated marketplace for kids activities and summer camps. It was acquired in 2017 by Thrively, a west coast edtech company. Lisa is also a founding member and serves on the Board of Directors for Citrine Angels. Lisa joined Shulman Rogers to help launch and grow the NEXT Platform that supports the legal needs of startups and emerging businesses. Lisa is a mentor and speaker for a variety of entrepreneurship and investment groups and sits on the advisory board for several startups.

Stephanie Marshall is the founder & CEO of M3 Advisors, a boutique innovation consultancy focused on the intersectionality of market trends and tech disruption. From leading an innovation team at a Fortune 15 corporation through the challenging process of developing and marketing patented products to refining early-stage offerings at startups, Stephanie is an industry-recognized leader in successfully bringing innovative services to market. A passionate advocate of female entrepreneurship and innovation, Stephanie is co-founder and board president of Citrine Angels, a DC-based angel group of women investing in women. She also supports closing the funding gap via Portfolia, W Fund, Backstage, Gaingels, and others.

What you will learn from this episode:

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• Why and how to join Citrine Angels is you are a female accredited investor.
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• How Citrine Angels is making betting on women achievable for accredited women to become investors
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• How female angels are closing the funding gap for women (VCs need to catch up!)
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• Men's Role in Gender Lens Investing and Improving Access to Capital for Female Founders
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• Why Storytelling Is Important When Fundraising
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• What is required to build investor trust: authenticity, knowing your business market and understanding your numbers, honesty, etc.
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• Things CA investors consider when evaluating a pitch: is an idea/business scalable? Is it disruptive in a value-added or unique way? What big personal or socio-economic problem is it solving for the market?
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• The importance of giving grace or constructive feedback to promising founders when they miss the mark when pitching.
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• The 3 Risks Citrine Angels look for when evaluating a pitch beyond a good story
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  • \nCapital Risk: is the founder getting funding and how hard has it been to fundraise. Does the business require a ton of capital for execution and to be successful? Is there a chance the business could run out of money before the founder can raise again?
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  • \nProduct Risk: Product-market fit - is there a real problem that the business is solving, what is the addressable market for the problem? Is this the solution to that problem?
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  • \nExecution Risk: How strong is the team and do they have what it takes to execute for success? Do the team members have the right background?
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  • Once the 3 boxes are checked investors feel confident to move on to due diligence and perhaps ultimately write a check.
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Join us for the next episode!