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Perpetual Amoah, is the founder and owner of Kaneshie Market LLC, a retailer, and wholesaler of authentic African, the Caribbean, and Latin American groceries and products. What started in 2017 as an operation run from Perpetuals car in 2017 has become a 2700 sq. ft. store with ample inventory for her clients. In the beginning, Perpetual would drive to church and to people's homes to sell African groceries and products. As she learned the significance that these products had on her community, and she gained the trust of her clients from Africa, the Caribbean, and Latin America, Perpetual evolved her business to run from the basement of her garage.

Soon it became clear that she would need to expand her business. Today, Perpetuals Supermarket carries authentic goods for her community, but perhaps more importantly, it demonstrates that business growth and ownership is possible for a determined immigrant woman entrepreneur.

What you will learn from this episode:

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• \nA well-structured working business plan with well-projected growth numbers is key when applying for commercial bank credit. A good business plan signals to the lender how serious you are about your business and that you have put significant thought into it.
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• \nFinancial accounting and organized ledgers aid the financial projections used for the business plan. It is also important to get a qualified accountant to help you organize your financial accounting records and do the projects for your business plan if you are not skilled to do it on your own.
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• \nThe 5 Cs of Commercial Credit:
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  • \nCharacter: your past performance with your credit obligation, that is how you manage your personal and your business credit.
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  • \nCapacity: is the business doing well? Does it generate sufficient cash flow? Are the projections from the business plan reasonable?
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  • \nCapital: does the entrepreneur have anything to contribute to the deal, any cash set aside? In essence, a down payment on the loan like one would do when purchasing a house.
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  • \nCollateral: whether you have property or assets to pledge to secure the loan.
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  • \nContingency: does what the borrower is asking for make sense?
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• \nAs an African immigrant not doing anything is not an option, - Perpetual Amoah
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• \nIt takes a network to scale a business, - Mballou Conde- Kouyate.
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Guest Contact:

Website: https://kaneshiemarketusa.com/

Facebook: https://www.facebook.com/kaneshiemarketusa

Instagram: https://www.instagram.com/kaneshiemarketusa

WhatsApp: https://api.whatsapp.com/send?phone=18328916619

Phone: (443) 470-5185 Email: sales@kaneshiemarketusa.com or kaneshiemarketllc@gmail.com

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