How musicians can discovered without a following with UnitedMasters' VP of Music
b'Michael Weiss is the VP of Music at UnitedMasters, a global music distribution company. He is a third generation music industry executive, so the music business is built into his DNA.
We discuss building your brand voice and how to remain authentic, dissect Lil Nas X\'s genius marketing strategies, and how music distributors discover and grow talent. While it\'s similar to a label, the approach is different.
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