Podcasts Music When Life Hands You Lennons Ari Herstand talks about the new music business and being consistent

Ari Herstand talks about the new music business and being consistent

Published: Oct. 22, 2019, 4 a.m.

Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.

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Quick links:

:35 - About Ari Herstand and his career as an independent musician
8:22 - New sections in How to Make It in the New Music Business (Second Edition) that musicians can expect
11:16 - What’re the ways that you saw your friends, bands, and musicians being taken advantage of?
17:11 - Do you feel like you have big shoes to fill calling out the fallacies and bullshit within the music industry?
20:36 - Did musicians get taken advantage of in the “old” music business or is it just the new music business?
24:37 - What are the first things that come to mind when you talk about the new music business?
28:19 - Lucidious is an artist making it in the new music business. Can you share his story and how he’s doing it?
31:10 - How does an artist go live on Instagram, Periscope, YouNow, etc, and make $5,000+/mo.?
36:43 - How consistent does an artist need to be? Daily? Weekly? Bi-weekly? Monthly?
37:32 - Are there other platforms you can be consistent on to bring revenue other than just brining revenue?
39:36 - What happens when a platform an artist has built a following on dies? How can you convert your followers over to another platform?
43:55 - How can an artist creatively move over fans and followers to a platform like email?
45:37 - Should artists evolve their etiquettes if they have to move to another platform?
46:56 - Are there any upcoming platforms that artists are using to grow their followings?
50:39 - How can an artist prevent burnout when they’re going live once a night playing the same few songs?
55:17 - How you can follow Ari Herstand.

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