Finding a Voice in Ag
When Adam Coffey finished school, he seriously toyed with the idea of becoming a chef but skip forward a couple of decades and he and his wife Jacynta are instead more interested in producing what goes onto your plate at a grassroots level. Having done a ringer\u2019s apprenticeship across various parts of Australia, the high school sweethearts from Tasmania eventually settled in Central Queensland, rejuvenating an old forestry block into a stellar example of regenerative farming practices. \n\nIn this episode of What\u2019s your Beef, Adam outlines what he thinks are the greatest challenges for our beef industry around engagement and education. He also talks about the evolving use of social media to reach outside agricultural echo chambers.