Podcasts Business What's the Secret? Prospects to Clients with Amy Posner

Prospects to Clients with Amy Posner

Published: April 13, 2021, 8 p.m.

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On this week\\u2019s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level.

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\\u201cYou can be the best copywriter, or the best designer in the world\\u2026 but if nobody knows about you, you\\u2019re not going to eat very well.\\u201d

-Amy Posner

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In This Episode:

  • It\\u2019s so difficult to get perspective on your own business, so hiring outside copywriters can help you better understand your pain points.
  • Discovery calls work in your favor when you pick the RIGHT clients. What does the client ACTUALLY need? Is this something I can see myself working on for a few months? Do we have good chemistry?
  • Posner talks about using the \\u2018ballpark float\\u2019 to get around the tough budget questions. Throw out a previous number you\\u2019ve used for a similar project and see how the prospective client reacts.
  • Value your work as a freelancer and confidently, authentically engage with your prospective clients.
  • Discovery calls can range from 30 minutes to an hour. Customer service, providing results, and engaging with prospective clients will get you closer to your IDEAL client.
  • Using an expert statement, confident money question, and the initial segue from the chit chat will show to your client that you can take control and deliver on your promises.\\xa0

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Connect with Amy Posner


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Connect with Tom Gaddis:

Join Tom\\u2019s program here: offlinesharks.com


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