Podcasts Business What's the Secret? Emotional Selling with Brian Gregory

Emotional Selling with Brian Gregory

Published: April 6, 2021, 8 p.m.

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner\u2019s manual for\xa0 advertising and marketing your small business.\xa0

\xa0

\xa0

\u201cThe subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you\u2019ve ever bought.\u201d

-Brian Gregory

\xa0

In This Episode:

  • The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions.
  • Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero
  • The admanity protocol searches for the most primal emotions that make your business work and make the consumer say \u201cI\u2019ll take it!\u201d
  • The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration.
  • 15 Primal emotions-- not all of them will apply to you and your business!
  • Admanity test doesn\u2019t ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand.
  • Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.

\xa0

Connect with Brian Gregory:


Connect with Tom Gaddis:

Join Tom\u2019s program here: offlinesharks.com