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In This Episode:\n\n\n\n* Why Michelle Ward decided to retire as the When I Grow Up Coach to go all-in on the 90-Day Business Launch* Why a complicated business model (and her peer mastermind) made the decision pretty clear* How she made the transition and the impact its had on revenue* How she\u2019s reprioritizing business & life so she\u2019s focused on what she really values\n\n\n\n\n\nSmall business owners are famously susceptible to the sunk cost fallacy.\n\n\n\nIf you\u2019re not a familiar, sunk cost fallacy is the idea that the more we sink our time, money, and other resources into a project or idea, the more likely we are to stick with it even when it\u2019s not working.\n\n\n\nOur resources are limited\u2014or at least feel that way. So we\u2019re attached to them. Deciding to invest precious resources into an idea then creates an attachment to that idea. The more attached we become, the less likely we are to willing detach.\n\n\n\nThe more resources we sink into a project\u2014and the more attached we become\u2014the fewer choices we seem to have about how to move forward.\n\n\n\nThis is the work of a mindset of scarcity and limitation.\n\n\n\nNow, I don\u2019t want to give short shrift to the drain on material resources any project, idea, or business can be. We can invest money in growth\u2014and not see it shift into a return. We can invest time in a new offer\u2014and not see it sell. We can forgo our own compensation to make a big move\u2014and have it not work out.\n\n\n\nThose situations all suck. And the drain on resources is very, very real.\n\n\n\nHowever, where the scarcity narrative starts to wreak havoc is in our perception of choice. Is it possible to peer through the thick fog of disappointment and still see an array of possibilities in front of you?\n\n\n\nMaybe even an array of opportunities?\n\n\n\nNow, it\u2019s easy to see how the sunk cost fallacy applies when things aren\u2019t going well. But the sunk cost fallacy also applies when things are humming along, doing just fine.\n\n\n\nIn fact, I\u2019d wager that it\u2019s harder to see different opportunities and make the choice to pursue a new way forward when things are working. When the investments you\u2019ve made are paying off, it\u2019s harder to walk away.\n\n\n\nBut that\u2019s just what today\u2019s guest has done.\n\n\n\nI\u2019ve known When I Grow Up Coach Michelle Ward almost as long as I\u2019ve been working for myself. So when she emailed me a couple of weeks ago to ask if she could come on the pod to talk about how she\u2019d retired the When I Grow Up Coach brand and gone all-in on her 90-Day Business Launch program, I said: hell yeah!\n\n\n\nThis is a story about wrestling with long-term success and the decision to go a different way. It\u2019s also a story about recognizing that, any time you make a big move, things like money and marketing won\u2019t magically stay the same. And finally, it\u2019s a story about recognizing abundant long-term opportunity over short-term consistency.\n\n\n\nNow, let\u2019s find out What Works for Michelle Ward!