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In This Episode:\n\n\n\n* How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or burnt out* Why getting to know her potential clients really, really well helps her put together the right packages for their needs* How her \u201cmaster list\u201d of services helps her build bespoke engagements easily & efficiently* How she\u2019s gotten her team involved with client-facing work and slowly let go of control\n\n\n\n\n\nSomewhere in the craze for online courses and making money in your sleep, service-based businesses got a bad rap.\n\n\n\nOf course, most of the bad rap really just came from marketers who convinced would-be business owners that passive income and infinitely scalable models were the only way to ensure they wouldn\u2019t be overworked and overwhelmed by client work.\n\n\n\nThe other reason, I think, that service-based businesses got a bad rap was that so many service providers weren\u2019t very thoughtful or strategic in how they offered their services. And understandably so!\n\n\n\nYou want to make clients happy. You want to say yes. You want to close the deal.\n\n\n\nAnd so you agree to switching things up, doing things that you\u2019re only kind of good at, and going along with what the client wants instead of what you know to be best.\n\n\n\nThat\u2019s all a recipe for taking on too much uninspired work for yourself\u2014and even for your team.\n\n\n\nBut offering a service doesn\u2019t have to be that way.\n\n\n\nOffer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how you create value, you are likely to get stuck in the trap of trading time for money or wind up overwork & overwhelmed.\n\n\n\nThat\u2019s why I wanted to make sure we included a bespoke service-based business in this series on creating value.\n\n\n\nI invited India Jackson, the founder of Flaunt Your Fire, a full-service brand visibility agency, to share her approach to how she creates value and constructs the services she offers clients.\n\n\n\nIndia is clear on what her agency does and what it does not do.\n\n\n\nShe\u2019s clear on why her agency offers the types engagements it does and why some projects just aren\u2019t right for them. And, she\u2019s clear on how her team adds value to the services the agency provides\u2014so India isn\u2019t stuck doing everything herself.\n\n\n\nEven if you don\u2019t run a service-based business, this conversation has a lot to offer. Listen in and consider how you might be trying to do too much with your product-based business or how you\u2019ve succumb to making offers that aren\u2019t aligned with your values or best work.\n\n\n\nWe\u2019ll get to this conversation with India in just a minute\u2014but first, don\u2019t forget to check out our special bonus series this month for a behind-the-scenes look at how I\u2019ve developed some of my favorite offers over the years. In the first episode, I shared how we took The Commitment Blueprint from idea to free offer to paid template to paid live program. In the second episode\u2014out Thursday\u2014I\u2019m sharing how Sean and I developed the service package we offer at YellowHouse.Media. It\u2019s the perfect follow-up to this conversation with India.\n\n\n\nNow, let\u2019s find out What Works for India Jackson!\n\n\n\n\n\nWhat Works Is Brought To You By