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In This Episode\n\n\n\n* How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business owners* The process she used to figure out how the community would take shape and what features she would include* How her course library & Intentional Success Path help members feel at home and in control* Why the pricing for the community has evolved over time\n\n\n\n\n\n\u201cWhat\u2019s next?\u201d\n\n\n\nThe first few dozen or so times I heard this question from a customer I was perplexed\u2014even a bit concerned.\n\n\n\nWhether it was after a course wrapped up or a coaching engagement came to a close or a small group came to a close\u2026\n\n\n\n\u2026when a customer would ask me \u201cWhat\u2019s next?\u201d, I worried that I hadn\u2019t done my job.\n\n\n\nI thought maybe they wanted to know what was next because they hadn\u2019t quite gotten what they came for. They hadn\u2019t seen a real change or improved their situation.\n\n\n\nIt took me much longer than I\u2019d like to admit to realize what they were really saying was, \u201cThat was great. What else can we do together?\u201d\n\n\n\nI realized that \u201cWhat\u2019s next?\u201d was an invitation to create more value for the people who I was already helping\u2014and, in turn, make a very, very easy sale.\n\n\n\nThis month, we\u2019re focusing on how small businesses create & deliver value.\n\n\n\nHow do we develop new offers? Put together new packages? Build new products?\n\n\n\nWe\u2019ll be deep diving into 3 businesses and how they create & deliver value.\n\n\n\nI\u2019ll also be sharing a series of short bonus episodes looking back at how I\u2019ve created & delivered value over the years\u2014and how that process continues to evolve both at What Works and at YellowHouse.Media. Plus, we\u2019ll close out the series by hearing from a few more business owners who have found creative ways to create and deliver value through the offers they make.\n\n\n\nAs I mentioned earlier, \u201cWhat\u2019s next?\u201d is often a question that helps you figure out how to create and deliver value beyond what you\u2019re already doing.\n\n\n\nA product or service that solves a particular problem might shine some light on the next problem that needs to be a solved. A product or service that creates a delightful experience might simply leave the customer asking for more.\n\n\n\nOr \u201cWhat\u2019s next?\u201d might simply be a request to go deeper, keep working together longer, or investigate new possibilities.\n\n\n\nAlisha Robertson found herself with a whole bunch of customers asking her \u201cWhat\u2019s next?\u201d after she released a book called Living Over Existing. After a lot of thought, some customer research, some soul-searching, Alisha came up with her next move.\n\n\n\nAlisha and talk about how the LOE Collective came to be, how she\u2019s set up her community to meet those \u201cWhat\u2019s next\u201d needs, and how she created the Intentional Success Path to guide her members through more \u201cWhat\u2019s next\u201d questions. Plus, Alisha shares why she also created a physical welcome kit to send to her new members.\n\n\n\nNow, let\u2019s find out What Works for Alisha Robertson.\n\n\n\n\n\nWhat Works Is Brought To You By\n\n\n\n\n\n\n\nMighty Networks powers brands and businesses \u2013 like yours...