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In This Episode:\n\n\n\n* What tools Jessica Stansberry uses to run her content-driven business* How she knows when it\u2019s time to switch tools and what criteria she uses to pick a new one* What project management tool she\u2019d make out with if she could* How her systems and workflows help her get the most out the software she uses to run her business\n\n\n\n\n\nMost small businesses today create some form of content.\n\n\n\nSome are sporadically posting updates & photos on social media.\n\n\n\nOthers take the time to create helpful articles, entertaining videos, or valuable podcast episodes.\n\n\n\nBut there\u2019s a whole category of small business that I would consider content-driven. In other words, these businesses rely on the steady production of content that keeps the existing audience happy while it also helps attract new audience members.\n\n\n\nThese businesses might make money by selling advertising, leveraging affiliate marketing partnerships, or selling their own digital products. And often, it\u2019s a combination of all three.\n\n\n\nThese businesses\u2014and the creators behind them\u2014have a lot to teach us about the tools and workflows that can make the content we create easier to manage, more effective, and more profitable.\n\n\n\nWe\u2019re continuing our series on the tools we use to run our small businesses\u2026\n\n\n\n\u2026by taking a look at the tools a content-driven business uses to create, manage, and publish all that content\u2014as well as how it actually drives revenue, too.\n\n\n\nI could think of no one better than my friend Jessica Stansberry to talk content & tools with. Jessica is a YouTuber, podcaster, and fellow lover of tools.\n\n\n\nShe\u2019s the host of Grit, a podcast about business and lifestyle design. She\u2019s also produces videos on planning, productivity, business, and marketing for over 66,000 subscribers on YouTube.\n\n\n\nJessica and I chat about the hardware, software, and systems she uses to manage it all\u2014plus her criteria for selecting or switching tools! I also asked her about the tools she uses to manage her life outside of business.\n\n\n\nNow, let\u2019s find out what works for Jessica Stansberry!\n\n\n\nTools In This Episode:\n\n\n\n* Clickup \u2013 project management software* Canon D70 \u2013 camera for video* Ring light \u2013 lighting for video* ATR2100 \u2013 microphone* Zoom H1n \u2013 portable audio recorder* Premiere Pro \u2013 video editing* MemberVault \u2013 learning management system for online courses* GoodNotes \u2013 iPad app for notetaking* Keywords Everywhere \u2013 SEO research Chrome extension\n\n\n\n\n\nWhat Works Is Brought To You By\n\n\n\n\n\n\n\nMighty Networks powers brands and businesses \u2013 like yours! \u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place: