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The Nitty-Gritty:\n\n\n\n* What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience* How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herself* How she\u2019s connecting with the right people using a Facebook group, author partnerships, and savvy content marketing* Where she\u2019s run into trouble with her niche\n\n\n\n\n\n\n\n\n\nThe first business idea I ran with was a blog for makers and artists in Pennsylvania.\n\n\n\nI was smitten with the new maker movement and I figured that highlighting \u201cmade in PA\u201d goods would be an easy way to engage with the community.\n\n\n\nI was right.\n\n\n\n\u201cMade in PA\u201d wasn\u2019t just the perfect constraint on who to feature. It also served as a constraint for who the audience for the site was too. I was writing about Pennsylvanians for Pennsylvanians.\n\n\n\nI had no idea at the time just how savvy this business decision was.\n\n\n\nI immediately connected with incredible people.\n\n\n\nAnd they were immediately into what I was doing because they loved that it was just for them.\n\n\n\nSoon, the site caught the eye of people from the Pennsylvania Guild of Craftsmen, one of the largest non-profit craft associations in the country. Within a few months of launching my site, I was teaching social media workshops with the Guild\u2019s artisans.\n\n\n\nI was invited to attend one of the largest tradeshows for handmade goods in the United States on a media pass. I spoke at Etsy headquarters. I hosted meet-ups.\n\n\n\nThe site never got huge, of course.\n\n\n\nBut that didn\u2019t matter because people were connecting with it and with me because they knew I made it for them.\n\n\n\nToday, we\u2019re talking about building a niche audience\u2014just like I did with my very first website.\n\n\n\nThere has never been a better time to have a niche business. In fact, I would list not specializing in a niche as one of the top 3 business mistakes I\u2019ve personally made over the last 8 or so years.\n\n\n\nThien-Kim Lam knows the power of an engaged niche audience.\n\n\n\nBut her niche is a little different than mine was.\n\n\n\nIn fact, consider this your parental advisory warning.\n\n\n\nThien-Kim Lam is the founder of Bawdy Bookworms, a subscription box company and virtual book club for women who prioritize pleasure.\n\n\n\nShe took her love for romance books and experience selling adult toys and turned it into the subscription service she would love to buy, knowing there was a niche audience out there who would think the same thing.\n\n\n\nThien-Kim and I talk about her initial challenges bringing the subscription box to market and what\u2019s working now to connect with her niche audience. We talk optin incentives, author partnerships, content marketing, and Facebook groups.\n\n\n\nNow, let\u2019s find out what works for Thien-Kim Lam!\n\n\n\n\n\nWhat Works Is Brought To You By\n\n\n\n\n\n\n\nMighty Networks powers brands and businesses \u2013 like yours! \u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\n\n\n\n* Your website* Your content* Your courses* Your community* Your events online and in ...